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DART: Prescriber
DART® Prescriber is the ultimate power tool for sales management, sales operations, and marketing leaders who want to identify high-impact doctors, analyze product volume, and view market share quickly and easily. With its robust, yet easy-to-use features, DART Prescriber integrates multiple types of data, including call sample and SFA, from IMS Xponent and WK Source Prescriber, into one customizable application.

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Features & Benefits
OPTIMIZE SALES TARGETING
  • Overlay deciles with custom metrics/scoring to identify high-impact doctors (average Rx per call, samples per Rx, etc.)
  • Analyze product volume and market share
  • Run multi-dimensional searches to automatically generate targeting lists
    • ADAPT & REALIGN TERRITORIES
  • Identify & stratify key targets
  • Store multiple alignments in one solution
  • View Rx/unit/share by all geographic levels
  • Manage quota attainment
  • Recast data in seconds to support “what-if” scenarios and fine-tune sales alignments
    • MEASURE MARKETING ROI
  • Monitor the impact of branding and promotional efforts
  • Track prescriber reach and frequency
  • Integrate call/sample/detail data analysis
  • Manage control group activity
  • Conduct segmentation analysis
    • ALIGN SALES STRATEGIES
  • Conduct instantaneous, ad-hoc analyses on any data or metrics
  • Compare trends by district, by region, and nationwide
  • Analyze by specialty and class-of-trade
  • Conduct channel analysis (retail vs.mail-order)
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