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DART: Outlet
With DART Outlet, sales management, sales operations, and finance personnel can gain a complete view of the supply chain with class-of-trade reporting, integrated institutional call detail, and competitive data for both retail and non-retail purchasing. Because DART Outlet is so flexible, it integrates third-party data from specialty wholesalers, retail pharmacies, direct sales, and more, delivering insights that reflect the big picture.

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Features & Benefits
ADAPT MARKETING & SALES STRATEGIES
  • Gain deep insight into the supply chain
  • Analyze class-of-trade, MSA, and sales force alignments
  • Compare class-of-trade penetration against your competition
  • Track activity for client-defined groups (government accounts, etc.)
    • MEASURE EFFECTIVENESS
  • Identify and track specific sales targets and performance
  • Monitor the impact of broad promotional efforts
  • Measure product volume and market share Integrate institutional call data
    • FINE-TUNE SALES TARGETING
  • Drill-down into the supply chain to identify growth trends
  • Conduct in-depth channel analyses
  • Generate lists across the entire outlet universe
    • RESPOND QUICKLY
  • Monitor industry events and performance
  • Analyze the impact of changes to the outlet universe (outlet adds/deletes/changes in classification)
    • MONITOR CONTRACT COMPLIANCE
  • Track buying groups, integrated health networks (IHNs), etc.
  • Prioritize “preferred” groups
  • Drill-down to identify which customers are drivers for buying decisions
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