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| DART™ Prescriber |
| Identify high-impact doctors, analyze product volume, and view market share quickly and easily with Dart Prescriber. A member of the DART (Data Analytics and Reporting Tool) family of products, Dart Prescriber dives deep to platform, analyze, and report on any configuration of data, across any parameter — all within a single repository and a single view. This includes the full range of prescriber metrics and activity, including: |
| • | Rx, call/sample |
| • | Prescriber demographic |
| • | Promotional and other details across physicians, multiple markets and specialties |
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With its robust features, Dart Prescriber can incorporate multiple types of data in one application, including:
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| • | Monthly or Weekly (roll-up to monthly or 4-4-5 format) |
| • | Longitudinal |
| • | Specialty or Custom data |
| • | Call data, alignments, product groupings, and more |
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Benefits of DART Prescriber
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| • | Improve sales targeting by overlaying deciles with custom metrics and scoring to identify high-impact doctors, analyze product volume and market share, and more
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| • | Measure and monitor the impact and ROI of marketing and promotional efforts by analyzing call/sample/detail, managing control groups, and tracking prescriber reach and frequency
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| • | Adapt and realign territories on an ongoing basis by generating instant what-if scenarios, viewing multiple alignments in a single view, and tracking quota attainment
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| • | Align sales strategies with emerging market changes and trends by running ad-hoc analyses on any data or metrics, comparing trends at any level (district, region, nation), and more
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