| DART™ LRx |
To develop the most accurate and effective sales strategies possible, improve physician segmentation and sampling, and enable faster decision-making, Archi-Tech has developed DART LRx, a member of the company’s DART (Data Analytics and Reporting Tool) family of products. DART LRx platforms longitudinal data from any source, across multiple years and multiple measures — including NRx, TRx, volume percentage change, market share, and more.
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Benefits of DART LRx
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| • | Link marketing strategies to sales implementation by comparing new to brand vs. NRx deciles, sample distribution to actual starts, and more
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| • | Pinpoint prescriber compliance by analyzing concomitant vs. single drug Rx, prescriber by age band/gender, and more
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| • | Streamline field sales force operations by zeroing in on higher value physicians, and defining prescriber habits, switching patterns, and other behavior
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